Project development studio process site
This page documents my work for the Project Development Studio course (DM-GY 9103 A), part of my master’s program at NYU Tandon.
Project Proposal
I’m designing a skincare brand—something I’ve wanted to create for a long time but never had the time or opportunity to. With this project, I finally get to bring one
of my long-standing ideas to life. My goal is to design a brand that is visually compelling, accessible, and inclusive. As someone who has worked in many retail settings, including beauty retail, I’ve seen the gaps in affordability and representation. This project is my way of addressing that barrier.
Mood Boards
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Mood board one
This mood board is a direct source of inspiration for me. Peach & Lily is the brand I currently use. Their mission and brand identity inspire me.
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mood board two
This mood board shows mock-up inspiration and color palette inspiration.
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mood board three
This mood board shows packaging inspiration and marketing phrase inspiration.
elevator pitch
I’m creating an inclusive and affordable skincare brand that blends design and beauty. Through branding, packaging, and storytelling, my goal is to make skincare feel both empowering and accessible for everyone.
#BeautyBranding, #InclusiveBeauty, #BeautyMeetsDesign
Project Description
This project is an exploration of how design can shape the beauty industry. I’m creating a skincare brand by developing a brand identity, website, product mock-ups, and a launch video. Through my experience at Ulta Beauty, I’ve seen the impact of accessibility and inclusivity in skincare, and I want my brand to reflect those values. The final presentation will showcase the full branding system, allowing people to engage with the website and experience the brand’s story while being inspired to use skincare.
Click here to view daily/weekly updates on my project.
Click here to see an annotated reference list and source page.