Week two: 03 February 2025
To prepare for the second class, I created a project manifesto. The stance I took is about my brand’s core values, and why representation is important.
Below is my project manifesto. This is a link to the PDF version.
Week THREE: 10 February 2025
I didn’t get to spend as much time on my project plan as I had anticipated. Unfortunately I was sick this past week, and it got in the way of being productive. I was, however, able to get enough done on my project plan to feel content with moving forward.
I did some research on Hawaiian values, ingredients and skincare brands. I also thought about who my target audience should be, and how to tweak my stance with this project. Meaning, understanding the consequences and assumptions led me to think deeper about how to present this project, and how it will live in the world beyond this class.
This is the link to my project plan.
This is a link to my presentation for this week.
Week four: 18 February 2025
Our first low-res prototype was due this week. For my project, this meant presenting iterations of logo concepts and color palettes to the class.
I wish I had spent more time exploring additional logo concepts, but I wasn’t feeling as inspired this week. I did come up with a logo that I like, but I think I want to spend this upcoming week finalizing a few more concepts.
This is a presentation of finalized logos and a color palette I presented to my class.
Week Five: 24 February 2025
Over the past week, I didn’t work on anything. Unfortunately, my schedule got messed up, and I fell off track. This week, my main focus was getting back on my personal homework schedule.
I fell off track because I wasn’t feeling as inspired over the past week. Ths caused me to push my project to the side, and not work on anything.
Week 6: 03 March 2025
This week, the contextual assignment was due. Here is the link to the document. (Not ready yet)
I met with my instructor for a one-on-one meeting to review my progress on the project. Since I fell behind last week, I had to make executive decisions for my brand. I finalized my logo, color palette, typography, and brand guidelines. My guidelines deck will be an ongoing document until the final presentation, as I will continue adding elements such as digital assets, packaging, and physical assets.
I am very happy with the exponential progress I made over the past week. I went from almost nothing to a functional branding story.
Moving forward, I need to add how my brand presents itself in the digital realm vs. the physical realm.
Week seven: 10 March 2025
This week, our midterm demo is due.
Here is the link to my current brand guidelines, which I presented in class. It includes everything I have worked on so far, including packaging and digital guidelines.
I am happy with the progress I have made. Over the past week, I focused specifically on how the project presents itself in digital spaces vs. physical spaces.
Moving forward, I will work on the actual skincare line for my brand, including the products I will have, and digital mockups.