DURATION:
8 Weeks
Summer 2025
CONTEXT:
Creative Services
Print Design
Digital Marketing
Fellowship
ROLE:
Design Fellow
Print & Digital Design
Campaign Assets
TOOLS:
InDesign
Photoshop
Illustrator
DURATION:
8 Weeks
Summer 2025
CONTEXT:
Creative Services
Print Design
Digital Marketing
Fellowship
ROLE:
Design Fellow
Print & Digital Design
Campaign Assets
TOOLS:
InDesign
Photoshop
Illustrator
Designed print and digital marketing materials for NJPAC's performance lineup, contributing to campaign assets and city-wide initiatives during a summer fellowship with the Creative Design team.
RESULTS
Impact
Designed print and digital assets promoting NJPAC's performance lineup, including flyers, postcards, and event signage
Developed social media and campaign graphics across digital and physical formats
Contributed to city-wide campaigns, including Sounds of the City, NJPAC's free summer concert series
Mentored directly by NJPAC's Art Director, Patricia Ryan, refining creative strategy and production skills
DURATION:
8 Weeks
Summer 2025
CONTEXT:
Creative Services
Print Design
Digital Marketing
Fellowship
ROLE:
Design Fellow
Print & Digital Design
Campaign Assets
TOOLS:
InDesign
Photoshop
Illustrator
Designed print and digital marketing materials for NJPAC's performance lineup, contributing to campaign assets and city-wide initiatives during a summer fellowship with the Creative Design team.
Designed print and digital marketing materials for NJPAC’s performance lineup, contributing to campaign assets and city-wide initiatives during a summer fellowship with the Creative Design team.
PROJECT OVERVIEW
PROJECT OVERVIEW
What?
What?
NJPAC (New Jersey Performing Arts Center) runs a full slate of live performances and community programs, supported by an in-house Creative Design team responsible for all marketing and campaign visuals. As part of a summer fellowship, I worked within this team to produce print and digital materials aligned with NJPAC's brand identity, from single-event flyers to assets for larger city-wide initiatives.
NJPAC (New Jersey Performing Arts Center) runs a full slate of live performances and community programs, supported by an in-house Creative Design team responsible for all marketing and campaign visuals. As part of a summer fellowship, I worked within this team to produce print and digital materials aligned with NJPAC’s brand identity, from single-event flyers to assets for larger city-wide initiatives.
WORK GALLERY
WORK GALLERY
PRINT + FLYERS
PRINT + FLYERS
ENVIRONMENTAL / CITY SIGNAGE + KIOSKS
ENVIRONMENTAL / CITY SIGNAGE + KIOSKS
DIGITAL ADS
DIGITAL ADS
A design challenge: The original hero photo for Mutts Gone Nuts didn't hold up in the vertical ad format (left). I swapped in a different photo for the vertical placements while keeping the original everywhere else, preserving campaign consistency without forcing a mismatched crop (right).
A design challenge: The original hero photo for Mutts Gone Nuts didn’t hold up in the vertical ad format (left). I swapped in a different photo for the vertical placements while keeping the original everywhere else, preserving campaign consistency without forcing a mismatched crop (right).