Newark Grounds:
A WALKABLE CULTURAL CORRIDOR
NEWARK GROUNDS: A WALKABLE CULTURAL CORRIDOR
Cover video courtesy of Rebecca Jampol, Chantal Fischzang, and Gisela Ochoa.
Cover video courtesy of Rebecca Jampol, Chantal Fischzang, and Gisela Ochoa.
DURATION:
3 Semesters
2023-2024
CONTEXT:
Client Project
Community Design
Civic Design
Public Art Initiative
ROLE:
Brand Identity Designer
Naming Strategy
Design Cons. Member
Experience Designer
TOOLS:
InDesign
Illustrator
Photoshop
DURATION:
3 Semesters
2023-2024
CONTEXT:
Client Project
Community Design
Civic Design
Public Art Initiative
ROLE:
Brand Identity Designer
Naming Strategy
Design Consortium Member
Experience Concept Designer
TOOLS:
Illustrator
InDesign
Photoshop
Helping transform Downtown Newark into a walkable cultural corridor through branding, typography, participatory design and community-centered design.
Helping transform Downtown Newark into a walkable cultural corridor through branding, typography, participatory design and community-centered design.
RESULTS
RESULTS
Impact
Impact
Official logo selected as the public identity for Newark Grounds
Presented branding concepts to community stakeholders and project partners
Contributed to a public arts initiative featuring 75+ artworks
Collaborated with Project for Empty Space and city partners
Contributed as part of Rutgers-Newark Design Consortium
Official logo selected as the public identity for Newark Grounds
Presented branding concepts to community stakeholders and project partners
Contributed to a public arts initiative featuring 75+ artworks
Collaborated with Project for Empty Space and city partners
Contributed as part of Rutgers-Newark Design Consortium
PROJECT OVERVIEW
PROJECT OVERVIEW
What?
What?
Newark Grounds is an initiative by Project for Empty Space (PES) to create a walkable cultural corridor featuring over 75 public artworks in Downtown Newark. The project is a collaboration with the City of Newark Division of Art and Cultural Affairs, the City Parks Foundation, the City of Newark Arts and Education District, Newark Arts, Newark Alliance, Greater Newark Convention and Visitors Bureau, Four Corners Public Arts Partnership, and the Rutgers University-Newark Design Consortium.
Newark Grounds is an initiative by Project for Empty Space (PES) to create a walkable cultural corridor featuring over 75 public artworks in Downtown Newark. The project is a collaboration with the City of Newark Division of Art and Cultural Affairs, the City Parks Foundation, the City of Newark Arts and Education District, Newark Arts, Newark Alliance, Greater Newark Convention and Visitors Bureau, Four Corners Public Arts Partnership, and the Rutgers University-Newark Design Consortium.
SCOPE
SCOPE
My Role
My Role
My contribution to Newark Grounds was designing the final logotype, which was selected as the project's official public identity. Once selected, the mark was implemented across print, digital, and environmental applications by the broader project team.
My contribution to Newark Grounds was designing the final logotype, which was selected as the project's official public identity. Once selected, the mark was implemented across print, digital, and environmental applications by the broader project team.
IDENTITY SYSTEM
LOGO
LOGO
• FINAL SELECTED LOGOTYPE
I designed the final logotype using Avory, with contrasting stroke weights to represent the many voices that collectively shape Newark's art community.
I designed the final logotype using Avory, with contrasting stroke weights to represent the many voices that collectively shape Newark's art community.
COLOR PALETTE
Black
#000000
White
#FFFFFF
Newark Blue
#01A4E0
Gray
#8E8E8E
TYPOGRAPHY
Avory
Avory is the primary typeface for Newark Grounds. Its condensed forms and dynamic rhythm express movement, energy, and urban character. It reflects the spirit of a walkable cultural corridor.
LIGHT
Aa
REGULAR
Aa
MEDIUM
Aa
SEMIBOLD
Aa
BOLD
Aa
BLACK
Aa
LIGHT
Aa
MEDIUM
Aa
BOLD
Aa
REGULAR
Aa
SEMIBOLD
Aa
BLACK
Aa
LIGHT
Aa
SEMIBOLD
Aa
REGULAR
Aa
BOLD
Aa
MEDIUM
Aa
BLACK
Aa
LOGO VARIATIONS
IN CONTEXT
The examples above show the logo in real-world use across print, digital, and environmental applications. All photos and mockups shown were created by the project team, not by me.
The examples above show the logo in real-world use across print, digital, and environmental applications. All photos and mockups shown were created by the project team, not by me.